Best Practices For Website Content Optimization

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Ensuring that your content is optimized for the web is crucial to the performance and accessibility of your website.

Below, you’ll find specific instructions for submitting images, files, videos, and text that will help us create an engaging and efficient online experience for your audience.

1. Images 📸

  • File Formats: Submit images in JPEG/JPG, PNG, or WebP formats. JPEG is ideal for photographs, while PNG is best for images requiring transparency. WebP offers high-quality results with smaller file sizes.
  • Resolution and Size: Images should be optimized for the web. Ideally, keep image file sizes between 200 KB – 400KB. Use an image resolution of 72 DPI, and size images appropriately for their display size on the website.
  • Naming Conventions: Name files logically and consistently. Use lowercase, no spaces, and include descriptors that reflect the image content (e.g., blue-donut-front-view.jpeg).

2. Files 🗃️

  • Document Formats: Submit text documents in PDF format for downloadable content. Ensure that PDFs are optimized for web use with reduced file size options enabled.
  • Compress Files: For multiple files, use ZIP folders to compress and organize the content before uploading.

3. Videos 🎥

  • Hosting: Instead of uploading videos directly to the website, upload them to a video hosting platform like YouTube or Vimeo, then provide us with the link. This approach enhances site performance and accessibility.
  • File Size: If direct upload is necessary, keep video files under 10 MB if possible. Use MP4 format with H.264 encoding.
  • Accessibility: Provide captions or a transcript for videos to ensure accessibility.

4. Text Content 📝

  • Headings and Structure: Use headings (H1, H2, H3) to structure your content clearly. This helps with SEO and accessibility.
  • Keywords: Integrate keywords naturally into the text to improve SEO.
  • Readability: Ensure the text is easy to read, using short paragraphs and bullet points where applicable.

5. Accessibility Considerations ♿️

  • Alt Text for Images: Always include alt text for images. Describe the image’s content and context, which helps screen readers and improves SEO.
  • Accessible PDFs: Ensure that PDFs are accessible by checking the readability for screen readers and including tags and logical reading orders.
  • Contrast and Fonts: Use high-contrast text and backgrounds to enhance readability. Avoid overly complex fonts for body text.

6. Additional Considerations ⚖️

  • Legal Compliance: Confirm you own the rights to use any content you submit or that it is properly licensed.
  • Security: Be cautious with sensitive or personal information in files and documents. Avoid sending such information unless absolutely necessary and secure.

Submitting Your Content: You can submit your files via a secure file transfer tool (link will be provided), or through a shared drive folder assigned to your project.

Following these guidelines will help ensure that your website is optimized, accessible, and compliant with modern web standards. If you have any questions about these guidelines or how to prepare your content, please don’t hesitate to contact us.