Child for Design
Check out Part I here Advanced Strategies for Persistent “Me Show” Clients The Collaboration Framework When clients resist customer-focused approaches, try collaborative exercises: Customer Journey Mapping Work together to map the actual experience their customers go through, from problem awareness to post-purchase satisfaction. Competitive Analysis Sessions Review successful competitors to identify messaging patterns and positioning…
How digital marketers can guide clients away from ego-driven design toward conversion-focused strategy. Picture this: You’re in your discovery meeting with a new client. They’re excited, energetic, and ready to transform their business online. Then it starts, the parade of selfies, the detailed life story, the insistence that their personal journey should be the hero…
🌺 Calling all Big Island web folks; hobbyists, bloggers, designers, devs, and curious minds alike! Tako Mojo, Inc. is launching a Hilo WordPress Meetup: a casual, in-person monthly gathering where we’ll talk WordPress, share tips, solve site headaches, and maybe even co-work over coffee. All experience levels welcome. Whether you’re deep in PHP or just…
Marketing experts will all agree: Bad copy yells, “Look what we built!” Good copy whispers, “Look how this can change your life.” Try this Good Copywriting Breakdown (in order) in your next brainstorming session:
I’m a sucker for good design, and Half Sumo has me completely hooked. Over the past year, I’ve bought more from them than I probably should have. And while their products are solid, it’s not just the gear that’s pulling me in. It’s the design. I started training Brazilian Jiu Jitsu about a year ago….
There have been a few posts recently related to non-alcoholic adult beverages circulating around “the LinkedIns”. For whomever this may help, this is an example of how a company has marketed effectively. They have identified their user, the user’s wants, needs, goals, and laid out clearly what their product is, and how it is the…
Building out an e-commerce site, the priority isn’t just packing in features. It’s about reducing friction on every level. Below are the core best practices to bring into every e-commerce build, whether it’s WooCommerce, Shopify, or a more customized setup. ✅ Keep the Homepage Light Let the products shine, not the bells and whistles. Your…
In building out a membership site for a client, the project should often be split into two distinct areas: This is not just a stylistic choice. It is a move that pays off in performance, scalability, and clarity for both users and site owners. Keep It Light. Keep It Fast. Marketing pages should be lightning…
If you are putting time and money into your website, chances are you have focused on the homepage, services, and maybe a contact form. But there is one page most people ignore completely and it is a missed opportunity. Your Thank You page. This is the page visitors see after submitting a form, making a…
Your homepage is not just a welcome mat. It is your site’s first and best opportunity to guide someone toward working with you. But most homepages are built backwards, packed with trendy design elements and vague messaging that leaves users confused about what to do next. Here’s a simple structure that works well for small…
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