Child for Design
Marketing experts will all agree: Bad copy yells, “Look what we built!” Good copy whispers, “Look how this can change your life.” Try this Good Copywriting Breakdown (in order) in your next brainstorming session:
I’m a sucker for good design, and Half Sumo has me completely hooked. Over the past year, I’ve bought more from them than I probably should have. And while their products are solid, it’s not just the gear that’s pulling me in. It’s the design. I started training Brazilian Jiu Jitsu about a year ago….
There have been a few posts recently related to non-alcoholic adult beverages circulating around “the LinkedIns”. For whomever this may help, this is an example of how a company has marketed effectively. They have identified their user, the user’s wants, needs, goals, and laid out clearly what their product is, and how it is the…
Building out an e-commerce site, the priority isn’t just packing in features. It’s about reducing friction on every level. Below are the core best practices to bring into every e-commerce build, whether it’s WooCommerce, Shopify, or a more customized setup. ✅ Keep the Homepage Light Let the products shine, not the bells and whistles. Your…
In building out a membership site for a client, the project should often be split into two distinct areas: This is not just a stylistic choice. It is a move that pays off in performance, scalability, and clarity for both users and site owners. Keep It Light. Keep It Fast. Marketing pages should be lightning…
If you are putting time and money into your website, chances are you have focused on the homepage, services, and maybe a contact form. But there is one page most people ignore completely and it is a missed opportunity. Your Thank You page. This is the page visitors see after submitting a form, making a…
Your homepage is not just a welcome mat. It is your site’s first and best opportunity to guide someone toward working with you. But most homepages are built backwards, packed with trendy design elements and vague messaging that leaves users confused about what to do next. Here’s a simple structure that works well for small…
A website project should never begin with “What colors do you like?” or “Do you have a logo?” Sure, those questions matter later. But if your web designer jumps straight to aesthetics without asking deeper questions first, the project is already off track. Here are a few of the questions we always ask before writing…
AI can be a powerful tool in web development and content creation. It can speed up workflows, help brainstorm ideas, and even generate code snippets or design suggestions. But it is not a substitute for understanding your audience, your business, or your goals. There is a growing trend of businesses relying entirely on AI to…
Most small business websites try to impress at first glance. Big images, bold colors, and catchy taglines. But a website’s real job is not to stand there looking pretty. It is to guide visitors through a journey that leads them to take meaningful action. A well-designed website behaves more like a tour guide than a…
End of content
End of content