A website project should never begin with “What colors do you like?” or “Do you have a logo?”
Sure, those questions matter later. But if your web designer jumps straight to aesthetics without asking deeper questions first, the project is already off track.
Here are a few of the questions we always ask before writing a line of code or laying out a page:
- What does success look like for your website six months from now?
- What do your customers need to know before they will take the next step?
- What is not working on your current site, and what are you hoping will change?
- What questions do people keep asking before they buy or reach out?
These questions are not just about gathering requirements. They shape the strategy behind your site — from the structure and content to the way your message is delivered.
When a site is built without a solid foundation, it often shows. Confusing navigation, vague messaging, poor conversions. These are usually symptoms of a design process that skipped the discovery phase.
At Tako Mojo, we slow down at the beginning to get it right. Because the best web design comes from clarity, not guesswork.
If you are building or rebuilding your site and want a designer who asks better questions, we should talk.
