If you are putting time and money into your website, chances are you have focused on the homepage, services, and maybe a contact form. But there is one page most people ignore completely and it is a missed opportunity.
Your Thank You page.
This is the page visitors see after submitting a form, making a purchase, or booking a consultation. And it is often just a single line of text that says “Thanks.”
That is not enough.
At that moment, the visitor is engaged. They have just taken action. They are paying attention. Instead of leaving them with a dead end, you can use the Thank You page to keep them moving forward.
Here are a few things to consider adding:
1. Next Steps
Let the user know what happens next. Will someone contact them? Should they check their inbox? Give them a clear expectation.
2. Links to Helpful Content
Guide them to a blog post, portfolio piece, or service page that relates to what they just submitted.
3. Testimonials or Social Proof
This is a good moment to reinforce trust. A quick quote from a happy client or a few recent reviews can go a long way.
4. Referral Incentive or Share Prompt
Ask them to share your site or refer a friend. You have their attention, use it wisely.
5. Booking or Upsell Options
If someone submitted a basic contact form, offer a free consultation link. If they purchased something, show them a related offer.
Your Thank You page should not be a dead end. It should be part of your strategy.
If you are not using it, you are leaving opportunity on the table.
